# Lead Generation with ZoomInfo. Turn Prospects into Pipeline

ZoomInfo combines AI, automation, real-time data, and buyer intent signals to surface qualified leads that convert faster.

## “Sales reps spend up to 66% of their time on manual tasks like researching leads and data entry instead of selling.”

## AI-Powered B2B Lead Generation

ZoomInfo combines AI, automation, real-time buyer intent signals to identify, prioritize, and engage the prospects most likely to convert, so your team spends less time searching and more time closing.

## Reach real buyers with verified data

Stop wasting time on dead ends. ZoomInfo delivers the most accurate B2B contact data including verified emails and mobile numbers, so your team connects directly with decision makers who are ready to engage.

## Engage prospects when they’re ready to buy

Leverage real-time buyer intent signals to identify which accounts are actively searching for solutions like yours, so you can reach out to the right buyers at the right moment. Whether it’s a spike in buying interest or a contract nearing renewal, your team focuses on the most relevant, high-potential accounts.

## Personalize every interaction with AI

AI-powered insights transform data into tailored talking points, account summaries, and strategic outreach plans, helping every message feel timely, relevant, and specific to what’s happening in your buyer’s world.

## Automate and scale your workflows

Keep your data, reminders, and CRM updates in sync automatically. ZoomInfo’s workflow automation ensures nothing slips through the cracks, so your team spends less time managing systems and more time building pipeline.

## Trusted by sellers, proven in pipeline

With ZoomInfo Copilot powered by AI, teams cut prep time, book more meetings, and accelerate pipeline - while driving higher win rates and measurable ROI.

## 54%
#### Increase in customer engagement
“Seismic’s sales team boosted productivity by 54%, saved 11.5 hours per week, and attributed 39% of pipeline to ZoomInfo signals.”

## 43%
#### More likely to turn into qualified pipeline
“Opportunities at higher-scoring accounts were 43% more likely to turn into qualified pipeline, and on average moved 58% faster through qualification.”

## 10%
#### Increase in lead qualifications
“With Copilot’s ability to target good-fit prospects and call out high-value deal signals, McGriff has seen an immediate 10% jump in response rates to his cold outreach.”

## 50%
#### Faster prospecting
“ZoomInfo has enabled me to reach more prospects 50% faster, transforming how I approach GTM strategies with actionable intelligence and efficiency.”

## 40%
#### Increase in closed won deals
“With ZoomInfo, our team increased closed-won deals by 40% and achieved 115% average quota attainment each month - helping every SE hit their targets.”

## FAQs

#### How does ZoomInfo help with lead generation?
ZoomInfo combines AI, automation, real-time company data, and buyer intent signals to help teams identify and engage high-quality prospects faster.

#### What makes ZoomInfo’s lead generation different from traditional methods?
Unlike manual prospecting, ZoomInfo uses AI and automation to surface in-market buyers, enrich contact data, and streamline outreach for stronger conversion rates.

#### Can ZoomInfo automate my lead generation process?
Yes. ZoomInfo’s workflows and integrations automate prospecting, enrichment, and outreach—so your team spends less time searching and more time selling.

#### What role does buyer intent data play in ZoomInfo’s lead generation?
Buyer intent signals highlight which companies are actively researching solutions like yours, so you can prioritize outreach to accounts most likely to convert.

#### Is ZoomInfo a lead generation tool or a complete platform?
ZoomInfo is more than a lead gen tool. It’s a full go-to-market platform combining data, intent, and engagement tools to support the entire sales and marketing funnel.

#### How does ZoomInfo compare to other lead generation tools?
ZoomInfo goes beyond basic contact databases by combining the industry’s most comprehensive B2B data with AI, automation, and real-time buyer intent signals.