ZoomInfo Sales ‑ B2B sales prospecting software
Maximize productivity, accelerate pipeline, and reach a revenue potential you didn’t know was possible with ZoomInfo Sales.
4.5/5 9080 G2 Reviews
Ranked #1 in 139 G2 Reports
PROSPECTING
Verified B2B database
Access 420M+ global contacts including 120M+ direct dials and 145M+ companies to define and filter your target market. Build precise lists using 300+ attributes such as technology stack and funding data, with CRM integration and automatic data updates to keep your records current.
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BUYER INTENT
Prioritize accounts showing buying signals
Track website visitors and identify accounts researching solutions like yours. Surface companies with high intent scores based on content consumption, technology signals, and behavioral patterns. Focus outreach on accounts ready to engage.
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CRM INTEGRATION
Seamless CRM workflows
Export prospects to your CRM in one click. Sync records automatically, trigger next steps, and connect with your existing sales engagement tools to keep outreach consistent and up to date.
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CORE FEATURES
Define markets and discover buyers
Reach your next best customer with AI-driven insights, buying signals, and automated engagement.
Contact and company data
Reach decision-makers via our B2B contact database with over 70M phone numbers and 174M-plus verified email addresses.
Learn more about Contact & Company Search
Buyer intent
Identify prospects at the beginning of the buyer’s journey by tracking companies researching solutions like yours.
Website visitor tracking
Discover and connect with decision-makers from companies exploring your business website.
Conversation intelligence
Analyze customer interactions, understand why a deal is won or lost, and forecast sales with confidence.
Sales automation
Build and execute multi-touch sales cadences with our direct phone dialer and email tool.
Workflows
Act fast on market signals, from buyer intent to tech installations, with automated outreach and sales activities.
FOR REVENUE TEAMS
How revenue teams outperform competitors
For revenue leaders
Increase your team’s productivity and growth. Save time prospecting and exponentially expand reach by providing more contacts with exceptional accuracy.
For account executives
Drive collaboration across sales and supporting organizations, resulting in improved customer experiences and retention.
For revenue operations
Comprehensive sales intelligence solutions to maintain database hygiene, optimize processes, and streamline workflows so sales teams operate at peak performance.
“That combination of our internal CRM data, external signals, and the AI chatbot that’s given all that context has helped us craft very specific account- and persona-based messages.
And people have responded to them right away,”
Toby Carrington
Chief Business Officer, Seismic
Intelligent prospecting
Leverage buyer intent signals, web activity, fit scoring, ZoomInfo’s Chrome extension, and other amazing features to precisely and quickly identify the most likely-to-buy prospects.
Engage the right buyers
Enrich lead data and create signal-driven workflows to automatically engage your customer, integrated with your customer engagement platform. Never miss a chance to act on a hot lead.
Customer adoption & growth
Make every interaction count by using AI to analyze customer calls, meetings, and emails. Drive collaboration across the customer experience to improve customer adoption, retention, and growth.
INTEGRATIONS
Is your GTM integrated?
Empower your teams to bring your GTM strategy to life with plug-and-play and customizable integrations that bring best-in-class B2B intelligence directly to your tech stack.
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FAQs
What is B2B sales prospecting software?
Software that helps sales teams find, qualify, and contact potential B2B buyers using company data, contact data, and buying signals. ZoomInfo fits this use case by combining verified B2B data with real-time market and intent signals.
What does B2B sales prospecting software do?
It defines ideal customers, finds high-fit accounts, identifies decision-makers, and supports outreach using data instead of manual research. ZoomInfo supports this by unifying prospecting data, buyer intent, and execution workflows in one platform.
How good is the data quality?
Data quality depends on continuous verification and refresh of contact and company records.
ZoomInfo emphasizes data accuracy through large-scale verification, data enrichment, and real-time updates.
Can B2B sales prospecting software integrate with my CRM?
Yes. Most platforms integrate with CRMs to sync contacts, enrich records, and surface insights. ZoomInfo integrates directly with major CRMs to keep prospecting data aligned with sales workflows.