# ABM platform that is truly actionable

ZoomInfo Marketing is an ABM platform that stacks real-time buyer signals to trigger automated, multi-channel execution and capture high-intent demand.

#### Trusted by 35,000+ fast-growing companies worldwide

4.4/5 182 G2 Reviews

I was able to directly connect VP Tech using ZoomInfo which helped me grab a wholesome deal covering 43 percent of my QRF.

*Abhishek Kumar, SDR*

Using ZoomInfo, I was able to get in touch with a new CIO, and start a new sales process. I would not have known this without ZoomInfo. The way they have updates on companies and industries really helped me to be educated when speaking with new prospects.

*Caio Lima, Digital Sales*

״ZoomInfo allows me to find out more useful information about a wider range of companies that other tools do not have, such as company revenue and industry. This gives me wider account visibility, and my pipeline has grown 4x because of it.״  
*Ariff Ridzuan*

## ABM breaks when you are always one step behind

Most platforms give you nice dashboards or targeting options. But that doesn’t help if you do not know _when_ buyers are ready to engage.

## Buyer research

Prospects are comparing competitors and researching solutions, but marketing does not know who is in market or when interest peaks.

## High-intent page visits

Multiple stakeholders visit pricing pages and case studies, yet these moments pass without triggering action from your team.

## Growth signals

Budgets mentioned on earnings calls and hiring activity signal expansion, but by the time marketing reacts, the opportunity is already moving.

## Built for marketers who need impact, not more tools

Capture buying signals and act on them instantly across every channel

#### Real time signal engine

All market and account signals flow into your plays instantly.

#### AI powered orchestration

AI selects the right action and launches multi-channel campaigns automatically: display ads via ZoomInfo's DSP, adaptive email sequences, prioritized SDR routing, LinkedIn and Meta activation, and Connected TV placements. No manual list building or channel juggling. Just timely execution from one system.

#### Contact level identification

Not just that a company visited your site - know who from that company and what they viewed, then trigger personalized outreach across every channel instantly.

#### Closed loop intelligence

Your system gets smarter as plays run, improving targeting and conversion over time. See which channels drive pipeline, which creative converts, and which plays deliver ROI.

## From signal to pipeline in three steps

### AI signal stacking

AI connects signals across accounts and contacts to identify moments of buyer readiness.

### Intelligent orchestration

GTM Studio routes accounts, launches campaigns, and triggers rep actions in real time across every channel.

### Automatic execution

When a signal fires, the play starts. Your programmatic ads launch across the open web. No manual list building. No waiting for weekly reports. No delays.

## Trusted by Marketing Teams That Deliver Results

From building high-fit audiences to launching personalized campaigns and proving ROI, ZoomInfo Marketing gives teams predictive AI, data, and tools to drive real growth. That’s why modern marketers rely on us to power smarter, faster execution.

With ZoomInfo’s data, we identified best-fit prospects, personalized our outreach, and closed deals faster,  **boosting conversion rates by 20% and revenue by 30%**.

*Account Executive*

We achieved a **61% increase in opportunities** by using ZoomInfo Marketing to better target paid campaigns and align with our sellers.  
*Maria Velasquez, Director of Demand Generation*

With ZoomInfo’s intent data, we target more companies and **close deals 40% faster** by crafting more relevant outreach.  
*Area VP*

Since running ads with ZoomInfo Marketing, our strategy is far more effective, **CTR has increased by 900%**  
*Joe Charron, Director of Global Marketing*

## Recognized by analysts. Trusted by thousands. Proven to perform.

## Core Features

Only ZoomInfo combines advanced and essential insights about your target market with AI-powered solutions that help you surface, engage and convert sales-ready leads.

### Cross-Channel Advertising

Deploy targeted display and social ad campaigns to reach specific audiences based on 300-plus company attributes and buying signals.

### Buyer Intent & Signals

Leverage Real-time intent data and signals to target the right accounts, at the right time, to engage faster and win more deals.

### Website Chat

Combine real-time conversations with enriched data to qualify leads instantly, route them to the right rep, and accelerate pipeline, 24/7.

### Web Form Enrichment

Turn partial form fills into opportunities by enriching incomplete submissions with verified data, maximizing lead capture, accelerating follow-up, and fueling pipeline growth without adding friction.

### Advanced Audience Targeting

Build precision audiences using hundreds of company insights including firmographic, technographic, intent, and engagement data to launch smarter campaigns that drive real results.

### Site Visitor Identification

Turn anonymous traffic into real pipeline by identifying the companies visiting your site and uncovering high-intent accounts your sales team can act on.

## Case studies

Here are just a few ways 35,000+ customers use ZoomInfo to grow conversions and accelerate ROI from marketing.

**Data, Insights, Alignment: How Smartsheet Maximizes Win Rates**  
“We achieved a 40%+ increase in form fills on every multi-field form where we added FormComplete. Our highest-volume demo form resulted in an 84% increase in MQLs sent to sales, a 26% increase in opportunity rate, and a 59% increase in win rate.”  
Read Case Study

**How Impartner’s ABM team Drove 12% Pipeline Growth with ZoomInfo Marketing**  
“We’ve seen a 12% increase in pipeline generation quarter over quarter, just from putting these new campaign strategies in place - because our audiences are seeing a consistent message.”  
Read Case Study

**How LINAK Found Immediate ROI with ZoomInfo**  
“Before we had ZoomInfo, sales and marketing worked pretty separately when it came to market research or finding target accounts. Now, we collaborate closely, building lists together and sharing insights in one place.”  
Read Case Study

## FAQs
#### What is ZoomInfo Marketing?

ZoomInfo Marketing is a modern go-to-market ABM platform that brings together best-in-class intelligence with comprehensive data management and workflow optimization to drive high converting marketing programs at scale.

#### Who are the core users for a platform like ZoomInfo Marketing?

ZoomInfo Marketing was built for B2B businesses whose marketing teams have a direct impact on revenue and growth. Marketers with a focus on ABM, demand generation, inbound marketing/sales, digital marketing and automation, growth marketing, campaign building, and more will greatly benefit from ZoomInfo Marketing.

#### What audience data is available in Zoominfo Marketing?

ZoomInfo Marketing uses the same B2B audience data that powers the entire ZoomInfo platform. For each audience you create, you’ll get firmographic insights like employee count, revenue, location, and management levels — available at both the account and contact level.

#### Where can I deploy my audiences once they are built?

You can deploy your audiences through ZoomInfo Advertising, as well as to platforms like Meta, LinkedIn, and Google for retargeting.

#### What is Account Fit Score and how does it use predictive AI?

Account Fit Score is a predictive AI scoring model that will assign a score of Low (0-50), Moderate (50-85), or Great fit (86-100) to your accounts by identifying the best fit and similarity to your ideal customer profile based on CRM data advanced firmographics, and predictive AI.

#### How is Account Fit Score calculated?

Account Fit Score is calculated when you connect your CRM upload a list of customers, or upload a list of companies that you would like to be customers to better learn the firmographic, technographic, and geographic patterns of the deals that are closed-won or patterns of companies you would like to have as customers if there is no CRM data. This predictive model can then be used to score the accounts in ZoomInfo’s database, identifying the best fit and similarity with a customer’s ideal customer profile.

#### What is ZoomInfo Intent?

[ZoomInfo Intent](https://www.zoominfo.com/features/intent-data) prioritizes the intent topics being researched by accounts with a high propensity to become opportunities. This feature leverages AI-based models ZoomInfo’s Intent signal activity, and your first-party CRM data to effectively convert recommended intent signals into qualified signals tied to your business outcomes.

#### How does ZoomInfo Intent work?

We track [Intent](https://www.zoominfo.com/features/intent-data) spikes for higher-than-usual research levels and business events may occur soon after that, such as an opportunity created.