# One GTM canvas that turns signals into actions ZoomInfo GTM Studio unifies your signals, systems, and teams in one intelligent, AI-powered canvas so plays fire automatically, moments aren’t missed, and reps always know what to do next. ## Connect your data. Enrich every signal. See it all in one place. GTM Studio unifies all your data connections into one live canvas. Connect your CRM, marketing tools, sales systems, and third-party data into one dynamic canvas to build a complete, AI-ready view of your market. No more tool sprawl, no more missed signals. Automatically fill in missing contact data with built-in waterfall enrichment, so your data is always complete and actionable. ### Activate your GTM plays on day 1. No tickets, no waiting Ideas die in ticket queues. GTM Studio launches with proven plays, embedded data, and built-in orchestration. RevOps and marketers launch without engineering support. #### Activation that drives revenue - ##### Launch proven GTM plays in just one click Choose from a library of pre-built plays, like inbound acceleration, champion tracking, and competitive displacement. - ##### Build custom plays without dev or delays Design, test, and scale new plays without code or dev support. What takes weeks elsewhere happens in minutes here. - ##### Let AI run the playbook for you Specialized AI agents take care of enrichment, scoring, routing, and message creation, so your team can focus on results, not operations. #### Turn buyer signals into seller action Find new revenue paths by surfacing hidden stakeholders, uncovering multithreaded buying groups, and identifying whitespace within existing customers. - ##### Keep every GTM system in sync GTM Studio connects with your CRM, sales engagement tools, and marketing platforms so leads route instantly, records stay current, and every team sees the same source of truth. - ##### Run plays across every GTM channel Orchestrate outreach across email, calls, ads, and direct mail, all triggered automatically by real-time buyer behavior. - ##### Deliver the next step directly to the rep Hot accounts, key signals, and recommended actions, all delivered inside ZoomInfo Copilot. No tabs to switch. No prep work required. #### Smarter every time you use it Accelerate deals with AI-guided workflows that reduce manual effort. Equip your team with the context, content, and next-best actions needed to grow deals faster. - ##### Plays get smarter over time Every click, open, and reply helps improve messaging, timing, and targeting, automatically. - ##### Personalized for every buyer Messages adapt to each buyer’s role, intent, and account, at scale, with no manual work. - ##### Run 24/7, reliably Plays execute around the clock with enterprise-grade security, compliance, and uptime so nothing gets dropped. ## GTM Studio in action Check out these product walkthroughs and demos to see how to build, launch, and improve go-to-market plays, all in GTM Studio. #### How GTM Studio Helps Reps Go From Chaos To Clarity in Seconds ## What GTM teams are saying See what GTM leaders are saying about their experience with GTM Studio - quick wins, smarter workflows, and real impact. - Top-performing teams run **3x more plays** than the average, 50+ per quarter, not 15. - Teams that respond in under 5 minutes convert at **26% higher rate.** - Expansion plays that used to take 3 weeks now launch in **30 minutes**, no technical support required. ## Results in motion See how you can use GTM Studio with these actionable, quick-setup, and highly impactful walkthroughs today. #### The GTM Studio starter playbook Kick off your journey with top-performing use cases that help you identify, convert, and expand your best opportunities in GTM Studio. ## FAQs #### What is ZoomInfo GTM Studio? GTM Studio is a modern data management and orchestration platform for designing, enriching and activating your organizations’ GTM strategy and revenue-producing activities. It gives revenue operators the control they need to architect their company’s go-to-market, with tools to unify their data, build hyper-targeted account lists and campaigns, and seamlessly activate sellers with predictive insights and recommended actions—eliminating data silos, driving customer growth, and maximizing rep productivity. #### What is waterfall enrichment? Waterfall enrichment is a method of expanding B2B contact coverage by filling in missing emails or mobile phone numbers when primary data is unavailable. In ZoomInfo GTM Studio, waterfall enrichment evaluates previously processed data from multiple sources and returns only the highest-confidence alternative, along with source attribution. #### Is waterfall enrichment free in ZoomInfo GTM Studio? Yes. Waterfall enrichment is included at no additional cost and provides access to alternative contact data from 25+ vendors. Users can run waterfall enrichment directly in GTM Studio to find the highest-confidence data, without setting up or paying for additional vendors. #### How much does GTM Studio cost? GTM Studio pricing is tailored to your specific go-to-market needs and the scale of your Go-To-Market motion. GTM Studio is currently in an early access program phase.